* Social media helps improve brand awareness: Brands to reach a specific and assigned geographic location globally through social media it’s important to show people that you exist otherwise it’s a waste no matter how much effort you have been giving to your brand in the long run.

Social media is divided into 3 core categories listed below:

• Social Connection: creating a connection with the target audience which was impossible previously is only possible these days because of active social media platforms which include content platforms (youtube) Strong Social site ( Facebook) Microblogging site (Instagram & Twitter).
• Flexible Interaction: The conversation has become so diverse and dynamic these days no matter if it’s direct communication or passive liking, positively it also allows any business to leverage free advertising opportunities which impact revenue generation, hence in order to be more effective it’s always needed to have an impactful social interaction.
• Secured Customer Data: one should never forget that Social Media Marketing tools have the huge capacity to extract the potential customer’s data which can be used to kickstart new plans and strategies.

• *Social media Marketing: well! well! Well! For those who are unaware of this term, let me take you into a deep dive into what is social media marketing.
  • Social media marketing is so huge and expanded also known as digital marketing and e-marketing on which individuals build the social network to communicate and share the desired information from one corner to the other not only this but these days many crucial companies build a company’s brand, generate increased revenue/sales, generate more website traffic through strategic social media marketing.
  • Social media marketing is more popular these days through creative Graphic designing, quality content writing, Social media management tools, impactful logo designs, cold email marketing, etc.
  Hence in order to be known globally kindly create a social network today.
  • Know all about social media reach: In our day-to-day life, we come across various social content right from social network sites like Facebook to creative social platforms like youtube. Social media reach extracts data of the total number of people who see your content on a daily basis along with impressions which simply means the number of times your content is displayed doesn’t matter if it was clicked or not.

Through data, we come to know

1. How many active followers does any individual or business have?
2. What is the success rate of any campaign?
3. What is the online reach through social media?
4. Effectiveness and efficiency of different platforms?
5. Individual’s interest and response towards the online events?
6. Engagement towards any product or service.

Remember social media reach can be broken down into 3 types :
• Organic reach
• Viral reach and
• Paid reach.